Public Relations Workshops, Effective Communications Training

Communications, Workshops & PR Training
by Professionals, for Professionals

At RAMT, we know our success is rooted in your success. We are committed to helping you achieve your communications goals, both short and long term. And, we also like to share our award-winning expertise.

As part of this commitment, we offer custom on-site and off-site communications workshops for qualified corporations, start-ups and non-profit organizations seeking to enhance existing skills, to develop more effective communications insights, approaches and outcomes.

Our expert facilitators share key insights, best practices and the latest state-of-the-art techniques to help your team develop creative, disciplined and innovative internal and external communications programs.

Whether it’s a half-day program on integrating social media into your existing PR communications programs, a full-day leadership or team communications skills training session or a PR media training session, Graham brings the same passion and expertise to our trainings that we bring to delivering world-class campaigns for our clients.

For customized workshops are available upon request and can be
conducted onsite or offsite for groups. Please contact us at or at +91 7439454393 for more information and pricing.

Think Again I : How to Understand Arguments

Think Again I: How to Understand Arguments

In this workshop, you will learn what an argument is. The definition of argument will enable you to identify when speakers are giving arguments and when they are not. Next, you will learn how to break an argument into its essential parts, how to put them in order to reveal their connections, and how to fill in gaps in an argument by adding suppressed premises. By the end of this course, you will be better able to understand and appreciate arguments that you and other people present.

Date 24th March 2021
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Digital Marketing Workshop – Executive Programme

This 2-day hands-on training programme on Digital Marketing, conducted at RAMT Campus designed to make participants more effective in developing and executing digital marketing strategies.

The workshop aims to make you more effective in developing and executing digital marketing strategies. It will help you:

 Learn how to adapt to the new world of marketing. Perceive how the internet has transformed the way brands engage with consumers, and appreciate the new rules and perspectives.
 Embrace the tools and techniques required to succeed in digital marketing.
 Learn to develop and execute digital marketing plans, including aspects such as website building and optimization, development of content scheme, use of social media, advertising, conversion and nurturing leads, and tracking and monitoring.
 Reach your target market through Google Ads. Using a case study, you will rehearse the processes of strategizing, planning, developing, executing and evaluating ad campaigns. And you will gain hands-on experience with the Google Ads platform.
 Enhance search performance with Google Search Console’s tools and functions. You will gain hands-on experience using the Google Console platform to monitor search performance, check indexing status and optimize visibility.
 Improve business performance through web analytics. You will gain hands-on experience using the Google Analytics platform to monitor and evaluate performance, and draw insights to strengthen the business.

Workshop Outline
The workshop comprises a number of sessions, covering the following topics.

 The new media environment emphasising the new rules and perspectives, and how marketers must adapt to the new marketing landscape.
 The dos and don’ts of digital marketing. Through a case study, participants learn the strengths and limitations of social campaigns, and grasp the complexity of managing a brand public relations crisis.
 Digital Marketing tools and techniques to succeed in the digital age. The necessity to chalk out multi-media strategies to get discovered in cyberspace, and serve useful and interesting information.
 Overview of social media, highlighting the core differences between the networks and the best marketing practices to adopt for each of the platforms.
 Search Engine Optimization processes for on-page and off-page optimization, with the aim to impart an understanding of how to increase inbound traffic and channel it down the digital marketing funnel.
 Demonstration of the tools and functionality of Google Search Console to monitor and improve site search performance.
 Web Analytics to monitor the health of a website vis-à-vis metrics, KPIs and benchmarks, improve its effectiveness in drawing traffic and converting users, and assess the digital marketing mix.
 Hands-on experience with the Google Analytics platform to monitor, evaluate and enhance business performance.
 Search advertising to attract search traffic. The Google auction, keyword strategies, and practices to improve the effectiveness of search advertising.
 Demonstration of how to use Google Ads to research keywords, forecast campaign performance, and to create, launch and monitor search campaigns.
The relevance of some of these topics is described in the sections that follow.

We promote and encourage Sportsmen and Women at our College

priya handa
priya handa

India is home to some top-notch sports persons. Sachin Tendulkar, SainaNehwal, and Sania Mirza are only some of these ace performers. But the trend in our country today still favours students who excel at academics. Indian society, at large, gives priority to classroom and textbook knowledge.

At our Institute, we promote those students who wish to excel in sports. Our aim is also to stand out as a top college not only for academics but also for sports. With the possibility of students who have made a name or even the potential to qualify in district, state or even national level, we provide scholarships to the tune of 25% to such students.

Along with our Career Management Cell where placement of our student is a primary focus, even Government jobs become a possibility once the student excels in sports.
Most of the government institutions, including Indian Railways, Indian Army, Police, Government Banks/Universities, Public Sector Units recruit meritorious sports players from time to time. This would provide job security to players and further strengthens their desire to work hard on the sport of their choice and achieve glory through sports for the state and country.

Criteria Under Sports Quota Admissions:

1) Incumbent should have played a sport representing their School/District/State/National
2) Minimum Marks 40%

Sports eligible for Sports Quota at RAMT

  1. Archery & Athletics
  2. Badminton, Ball Badminton, Basketball & Boxing
  3. Canoeing and Kayaking, Chess, Cricket & Cycling.
  4. Fencing & Football.
  5. Gymnastics
  6. Handball & Hockey.
  7. Judo
  8. Kabaddi & Kho Kho
  9. Marathon Runners
  10. Roller-Skating & Rowing
  11. Sailing\Yachting, Shooting, Softball &Swimming,
  12. Table Tennis, Taekwondo &Tennis
  13. Volleyball
  14. Weightlifting & Wrestling
  15. Yoga.

These include taking the basis of their best performances in the preceding five years verifying the genuineness of the certificates with Date of Birth certificate issued by the ICSE Board\similar Boards of Central\State governments only to be considered.

20 Important Benefits of Social Media Marketing Every Business Should Know

20 Important Benefits of Social Media Marketing Every Business Should Know
20 Important Benefits of Social Media Marketing Every Business Should Know

Social media marketing requires both strategy and creativity.

While it may seem overwhelming, its importance cannot be overstated. It’s so important that 97% of marketers are using social media and 78% of salespeople outsell their peers by using social media for their business.

Plus, its benefits extend far beyond increasing sales.

However, not all businesses are aware of the benefits of social media marketing. In fact, 50% of small businesses aren’t using social media to promote their business. That’s an alarming number. Even more concerning is that an additional 25% don’t plan to use social media in the future either.

Clearly, there is a disconnect between those who are seeing the benefits of social media and those struggling to get started.

If the latter sounds like you, keep reading. You’re about to learn how social media marketing can help build your business. Some of the benefits you’ll learn about include:

Growing your brand awareness: Social media marketing will make it easy to spread the word about your products and mission.
Increasing your traffic: Using social media and linking it to your website will increase your traffic tremendously.
Promoting your products and services: This is ultimately why you invest in marketing, right?

Managing Your Social Media On One Marketing Management Platform
When your brand is ready to get started with social media, manage everything on one marketing management platform with any well known platform. It empowers teams to:

  1. Schedule and automate single posts and complete cross-channel campaigns on every network.
  2. Manage social media workflows and team communication.
  3. Measure performance with robust social analytics.
    Plus, you can manage all your other marketing projects and campaigns on the same platform, too.



How to Enhance Quality Management Systems in Education

Quality Management Systems in Education
Quality Management Systems in Education

This research aims to assess the institutions of higher education based on comprehensive quality standards that have been developed for each member of teaching in higher education institutions. The focus was on scientific performance in the first place and the put a higher rate because it is the main focus of the evaluation of faculty, as well as the efficiency of teaching. Put less proportion of the educational performance and the relationship to the administration because they are linked not many the evaluation, as a teaching and scientific performance. The broader societal benefits of investment in higher education receive less attention, but are fundamental to the wellbeing of our nation. State governments appropriate billions of dollars per year for public colleges and universities and the federal government provides grants, loans, and work assistance, as well as tax credits and deductions, to help students finance postsecondary education.
Nonetheless, awareness of the ways in which we all benefit when educational opportunities increase is limited. It is impossible to evaluate the appropriate level of either private or public investment in higher education without a more concrete sense of the individual and societal benefits, in addition to the costs.
Progress towards a knowledge-based society and economy will require that all universities, as centres of knowledge creation, and their partners in society and government give creativity their full attention. The complex questions of the future will not be solved “by the book”, but by creative, forward looking individuals and groups who are not afraid to question established ideas and are able to cope with the insecurity and uncertainty this entails. If Europe should not succeed in strengthening creativity in higher education, the very goal of a European knowledge society would be at stake. Purely mechanistic approaches geared towards reaching predefined targets will certainly not
allow European higher education institutions to contribute adequately towards this ambitious objective.
Index terms- Quality assurance, quality management, management system, quality enhancement

Why Learning a Second Language is Important

Why Learning a Second Language is Important
Why Learning a Second Language is Important

Language impacts the daily lives of members of any race, creed, and region of the world. Language helps express our feelings, desires, and queries to the world around us. Words, gestures and tone are utilized in union to portray a broad spectrum of emotion. The unique and diverse methods human beings can use to communicate through written and spoken language is a large part of what allows to harness our innate ability to form lasting bonds with one another; separating mankind from the rest of the animal kingdom.

The importance of communication is often overlooked. Despite our great prowess in communication, misunderstandings and mistranslations are commonplace. It is arrogant to believe that one can travel the world and expect all of mankind to understand his or her native tongue. In order to travel the world, whether for business or pleasure, a desire and willingness to adapt to new cultures and methods is necessary. Adaptability, of course, includes the ability to communicate with new people in various dialects. Being unable to communicate in a country is akin to living with a serious impairment; it is very difficult and near impossible, to adapt and get along with new people if there is no way to communicate with one another.

Additionally, the ability to communicate in multiple languages is becoming more and more important in the increasingly integrated global business community. Communicating directly with new clients and companies in their native language is one of the first steps to founding a lasting, stable international business relationship. Being able to do this automatically puts any multilingual person miles ahead of his or her peers in the competition for jobs and high-prestige positions. Language is such a key aspect to setting up children for success in their future professional endeavors that high schools across the nation and in almost every Western country require at least two years of a foreign language. Most institutions offer opportunities to learn a foreign language at even earlier ages. In recent years, psychologists such as Agnes Kovacs have studied the intelligence and mental capacity of young bilingual children in comparison to monolingual children. As noted in the article Why Bilinguals Are Smarter by Yudhijit Bhattacharjee of the New York Times, the author states, “The collective evidence from a number of such studies suggests that the bilingual experience improves the brain’s so-called executive function — a command system that directs the attention processes that we use for planning, solving problems and performing various other mentally demanding tasks.” Furthermore, by instilling a reverence for foreign language at a young age, parents put their children miles ahead of their future competitors.

The impact of multilingualism can be traced to even more fields. A doctor who can communicate with his or her patient in their native tongue is much more likely to have success at diagnosing them. A scientist or engineer capable of explaining his findings and ideas to his peers will be able to expedite and perfect their work, even if his peers could not understand him in his first language. Any hiring manager in any company in the world would tell you that the ability to speak a foreign language is a prized commodity. Learning to communicate fluently in multiple languages provides additional job security and advancement opportunities in uncertain economic times.

In order to prepare our nation’s children to be the next generation of future entrepreneurs, doctors, scientists, engineers, or whatever influential job they choose, we must foster an environment from a young age that promotes multilingual learning. Through this we are setting up ourselves, our children, and our children’s children, for growth, success, security, and ultimately, prosperity.

Therefore, it is up to you to create a warm and comfortable environment in which your child can grow to learn the complexities of language. The communication skills that your child learns early in life will be the foundation for his or her communication abilities for the future. Strong language skills are an asset that will promote a lifetime of effective communication

Top 10 Business Benefits of Advanced Microsoft Excel

Top 10 Business Benefits of Advanced Microsoft Excel
Top 10 Business Benefits of Advanced Microsoft Excel

All companies need to evolve and push forward to stay competitive in today’s world. One way to lead the pack and promote profitability is by implementing development programs so that employees can continue to stay on top of the latest technologies and work as efficiently as possible. Continual training and advancement can also enable employers to protect one of their most valuable assets: their workforce.

Talented employees want to be challenged and strive hard to stay at the head of the pack. By providing them with the continuing education they need to be as effective as they wish to be, employers can improve retention, lowering employee turnover, as well as the risk of losing the most talented staff members to competitors. One program often included in these education training programs is Excel for Business.

What is Excel used for? Excel provides users with the ability to calculate, organize, and evaluate quantitative data, allowing managers and senior staff to have the information they need to make important decisions that can affect the company. By having employees trained in the advanced functions of Excel, they can better present their information all the way up to upper management. It is also a critical skill for employees hoping to climb to the top themselves.

There are benefits to learning advanced Excel for both employees and employers alike. Let’s take a deeper look at the advantages of Excel when companies include it as part of their routine employee training.

Advantages of Excel for Employees
Employees can benefit from advanced Excel training in many ways, from increasing value to learning better tools to improve their work output.

Sharpening Your Skill Set

Continuing to learn and hone your skill set is crucial to advance your career. Advanced Excel training focuses on a number of critical skills that can be utilized and valued in almost any position in a company. After training, you should be better able to:

  • Visualize, manipulate, and evaluate the data.
  • Create equations that can allow you to provide more data on vital company functions, such as workflow, project efficiency, financial projections and budgets, and even inventory levels and usage.
  • Create an easy-to-read set of data that can be used by upper management to analyze current projects or situations in the company.
  • Design spreadsheets that better organize data and provide a better picture of the information that is input.
  • Read and comprehend spreadsheets and data from other departments, vendors, and customers.
  • Provide answers and solutions to problems affecting the business by being able to interpret data at a more advanced level.
  • Maintain, organize, and balance complex financial and inventory accounts.
  • Create tracking systems for different departments and operations, including various workflow processes.
    Advanced Microsoft Excel training will not only provide employers with higher-skilled employees but will also provide employees with tools that can help them work more effectively in their current positions and equip them to advance to higher-level positions.

Improving Your Efficiency and Productivity

Excel is a vital tool for speeding up productivity and allowing workers to be more efficient when dealing with large amounts of data and calculations. When you understand Excel at a more advanced level, you will have the ability to use its more sophisticated tools, which will allow you to complete your tasks and analyze your data more quickly. It will also allow you to keep team members up-to-date on data, which can streamline the workflow process.

Even better, knowing advanced Excel will allow you to better streamline your calculations. Repetitive calculations take time, especially when you have to double-check your work. With advanced Excel tools, you can create more complex calculations. Once your formula is written and you have programmed your set command, the program will perform all of the work to complete the calculations, freeing up your time for other tasks and ensuring that you have accurate data the first time around.

Making Yourself a More Valuable Member of the Company

Being a valuable employee not only will provide you with better job security, it opens up opportunities for advancement. The way to make yourself vital to the company is by being more efficient, better educated, and better skilled in your job functions. That is what training in advanced Excel can provide you. Employees should always find ways to increase their value to the company to avoid becoming replaceable by newer workers with a more advanced skill set. Learning and mastering new skills is crucial to stay on top of your game and set yourself up for greater security and advancement.

Making You Better at Organizing Data

A common go-to tool for collecting and organizing data is spreadsheets. And, in its simplest form, Excel is spreadsheet software. It allows you to carefully organize all of your data while providing you with the ability to sort the information in any way that you choose. Data in a raw state can be overwhelming and hard to analyze. With the advanced capabilities of Excel, you will be able to organize your information better, make calculations when necessary, and sort the information so that it can be appropriately analyzed and transferred to graphs or charts for better viewing.

It Can Make Your Job Easier

The more proficient at Excel you become, the more quickly you will be able to navigate the system. Microsoft Excel features several shortcuts that can enable you to work faster and even learn more complicated Excel strategies that can be used across the entire suite of Microsoft Office products. You also will be able to use the data in your Excel sheet across a variety of programs, reducing your need to re-enter information and allowing you to streamline your workflow better. The easier your job is, and the better equipped you are to handle it, the more likely you are to enjoy your work. In fact, there have been studies that show happier workers are 20% more productive than their unhappy counterparts. The easier your work is, the happier and more productive of an employee you will be.

Advantages of Advanced Excel for Employers
Not only can advanced Excel training and knowledge provide added benefits for your employees, but it can also provide numerous benefits for the company.

It Creates Greater Efficiency and Heightens Productivity

Yes, advanced training in Microsoft Excel can improve the efficiency and productivity of employees, as mentioned above, which will translate into greater efficiency and heightened productivity for the company. The more efficient your employees work, the quicker tasks and projects will get done, allowing you to provide your customers and clients with better service and allowing more work to be output in a shorter period of time. Even if the benefits of advance Excel training shave a half-hour off of your employee’s time, when multiplied by the number of employees in the entire department or company, it can translate into a significant amount of extra staff-hours per week for other work.

It Allows You to Better Use an Asset You Have Already Acquired

Your software programs are assets of your company and ones that can be considered underutilized if the employees are not trained to maximize their use. Continued training on the tools and facets of Excel will allow you to get the most out of that asset as well as other assets that may not have been used to their maximum efficiency, such as inventory management systems. For example, if your employees can better streamline calculations and organize data, you can improve inventory management, making better use of those assets as well.

It Allows You to Grow Employee Knowledge With Little Expense and Effort

The employees in your company are already trained in the original Excel program, and implementing simple training programs that allow you to better use the program can be significantly less expensive than having to train new hires, who already have the knowledge of these advanced systems, in your company’s processes and procedures. Additionally, advanced training can be easy, usually taking a couple of weeks or less for employees who are already proficient at a more intermediate level. You also can save money by hiring an onsite trainer who can train a large portion of your workforce at once, instead of investing in outside training programs for each employee to take. It translates into a more educated and skilled staff at a minimal cost.

It Takes Stress Off of Your IT Support Team

When employees are not appropriately trained in all aspects of a software program, it can fall to your IT department to pick up the slack. Having IT staffers move workstation-to-workstation to train co-workers individually prevents them from focusing on more productive tasks, such as system upgrades, maintaining security, and hardware installs and maintenance.

Additionally, just because your IT department is able to help employees with the use of the software, it does not mean they are using it to its greatest capacity and producing the needed data and information needed for the products. Their talents lie with the technical side, and they may not understand the use or function of the information they are helping the employee to produce. If your employees are trained in advanced Excel, they will be able to handle their own data manipulations, saving the time they would normally wait on IT and producing better results.

It Can Help Your Talent Retention Efforts and Provide Employees With a More Satisfactory Job Experience

Valuable employees thrive learning new skills that can help them to not only excel in their current position but also move up the ranks. Failing to feed this need to learn can lower your employee’s happiness with their job and diminish their motivation to continue their career path with their current company. When you educate employees, you make them more valuable to the company, while reducing turnover and providing your most talented employees with a reason to stick around.

Thorough employee training is a critical component of advancing your workforce, improving productivity, and retaining a solid employee base. Whether you choose to invest in onsite training to bring your employees up-to-date on advanced Excel operation or enable them to pursue outside training opportunities, such as a master’s program featuring Advanced Excel coursework, continuing education for your employees is essential to continue to grow your company and stay ahead of competitors in your industry.

As they say, knowledge is power, and there is no better way to empower your workforce, improve their skills, and make them more valuable to the company than allowing them to use vital programs to maximum effectiveness. Keep your employees motivated, keep them learning, and keep them producing efficiently by using advanced Excel training to improve their day-to-day work.